Peloton’s speedy shipping adds costs equivalent to 5% of revenues
Peloton has reported a 128% growth in revenues in FQ2’21 (calendar Q4’20) as it works to reduce "long order-to-delivery timeframes". The firm still faces "West Coast port delays and COVID-related factors" in completing its deliveries. In the first half of calendar 2021 the firm expects to spend $50 million per quarter on average on "expedited shipping costs" which compares to $1.1 billion of revenues in management guidance for FQ3’21, or 4.5% of revenues.
U.S. seaborne imports linked to the fitness equipment maker climbed 261% sequentially in the three months to Nov. 30 but have since fallen by 21.1% on average in December in January, suggesting its shipping issues aren’t over. The firm’s purchase of Precor diversifies Peloton’s revenues but brings similar supply chain challenges.
Imports linked to Precor climbed 180.4% in the three months to Nov. 30 sequentially before falling by 15.8% on average in the past two months. The rest of the industry is doing somewhat better with imports having expanded by 17.2% in December and January combined, including imports linked to Nautilus and Icon Fitness.
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